Company Profile

A Brand Defined by Pixel Aesthetics
Founded in 2006, Divoom has established itself as a globally recognized audio and lifestyle brand. In a highly commoditized consumer electronics market, Divoom stands out with a clear and distinctive identitypixel aesthetics. More than just a hardware provider, we are a creator-driven company that integrates technology, design, and interactive experiences into everyday life.

A Cohesive and Memorable Visual Identity
At the core of Divoom's design language is our unique pixel DNA, which runs consistently across our product portfoliofrom pixel speakers and desktop displays to ambient lighting, pixel bags, and creative accessories. This strong visual identity not only makes Divoom products instantly recognizable but also supports retail partners in creating striking in-store displays and strengthens brand recall among consumers.

Hardware-Software Synergy for Ongoing Engagement
Divoom delivers a complete experience loop through the seamless integration of devices and our proprietary app ecosystem. Beyond the initial purchase, users can engage in pixel creation, customize watch faces, share content socially, personalize gifts, and enjoy scenario-based displays. For channel partners, this drives stronger word-of-mouth, higher user engagement, and increased opportunities for in-store activation and repeat interaction.

A Versatile Portfolio for Key Growth Segments
Our product lineup is strategically built around high-potential use cases: Gifting & Corporate Projects, with strong customization appeal for rewards and collaborations; Desk Setup & Lifestyle Retail, offering design-forward products suited for premium tech and bookstore channels; and Gaming & Creator Ecosystems, featuring pixel displays and ambient gear tailored for gaming retailers and community spaces. This multi-scenario approach enables partners to efficiently plan SKU structures and channel segmentation.

Proven Global Channel Expertise
With established partnerships across international markets and retail systems, Divoom provides partners with repeatable go-to-market frameworks. Our support includes MSRP discipline, ready-to-use content kits, in-store demo solutions, training templates, and full after-sales and compliance documentation. We focus on long-term collaboration and market stability, helping partners build sustainable local brand equity.

Driving Innovation with Creative Technology
Moving forward, Divoom will continue to innovate at the intersection of creative technology and core lifestyle scenarios. In close collaboration with global partners, we are committed to bringing more fun, warmth, and differentiated experiences to retail environments and everyday life.